Are you searching for effective ways to increase engagement on Instagram? If so, you aren’t alone.
With an extremely smart algorithm and a huge array of creative brands competing for people’s attention, it’s more challenging than ever to increase engagement on Instagram.
While this is true, Instagram is still one of the best places to market your brand online, build a community of support, and develop a loyal following. Don’t let a little competition dissuade you from using this popular social platform.
Here you can learn some effective and actionable tips to increase Instagram engagement this year.
1. Take and Post Quality Photos
It should be clear by now, but Instagram is a visual platform.
In fact, a high-quality and unique video or photo is going to take you far. However, if your Instagram presence doesn’t stand out from others, why are people going to choose you over your competition?
When you are trying to create a cohesive feed, you should think in terms of color. Choose a color theme and stick with it. Make sure your photos are paired with closely related, excellent-quality content. This is one of the best ways for you to begin gaining more followers and increased engagement.
2. Creativity is a Must
If your goal is to turn your new viewers and loyal followers into long-term subscribers to your Instagram Stories, you have to put time and effort into posting creative and unique content. While Instagram Stories was initially created to overtake their direct competitor – SnapChat (where everyday life photos and videos reign supreme) – the Stories platform offers something that’s a bit more professional.
When you finally create content for Instagram Stories, you need to treat them as you would a normal post in your feed. This means changing the dimensions, and having the right aspect ratio, but also making sure you have everything edited and pristine.
3. Use the Question Sticker
Nothing is better at sparking a conversation on Instagram than a quality Ask Me Anything (AMA) sticker on Instagram Stories. While influencers are known for using questions stickers to help followers learn more about them, there’s no reason you can’t do the same thing for your business.
With these stickers, you are giving your followers the opportunity to get to know your brand or to get more information about the services or products you offer. You can also use the stickers to ask your followers questions that may help spark a conversation.
4. Engage with the Top Performing Accounts
Social media is just as the name implies – all about being social.
While Instagram is also a visual game, you can’t forget about the social aspect. Take time to leave provoking and thoughtful comments on posts that are highly viewed and videos that are posted by influencers in your niche.
Not only are people going to see your engagement, but their followers will, as well. They are probably going to be curious about you and your business.
The more you engage, the more likely you will be to increase engagement on Instagram.
5. Post Content Regularly
How often do you post on Instagram? If you are like most users, you may only post one time a day, when it’s convenient. If so, you are undercutting your IG stories ability to reach the target audience.
For Instagram Stories, the more you post, the better. While this is true, you want to make sure you are only posting quality content and that your posts are well-thought-out and edited.
6. Create Longer Captions
Many people don’t know that captions on Instagram can be up to 2,200 characters. That’s a lot of space.
One of the factors that impacts how well your posts perform is the amount of time someone spends on the post. A great way to increase this time is by engaging and long captions.
This doesn’t mean every caption needs to be a hundred words, but consider writing a full sentence, rather than just a few emojis. This can help you increase your engagement.
7. Don’t Forget to Tag a Location
To increase your potential reach and exposure, you have to get more views on Instagram. A great way to do this is by making sure you always tag a location.
A good strategy is to always tag a major city close to the location where images or videos were created. Unless the exact spot is a well-known destination, your limiting yourself.
8. Use Mentions
It doesn’t matter if you are trying to praise a loyal follower or network, @mentions are ideal for getting more views for your Instagram Stories. When trying to network with influencers or brands, mentions should “shout-out” those specific accounts to show your appreciation as a fan, or in some cases, as a collaborative partner.
Brands are known for reposting content generated by users, which could give your account a good chance to be featured. This can help you gain followers that are more engaged and active on Instagram.
9. Schedule Your Instagram Posts
If you post at the wrong time or if you don’t post enough on Instagram, you are reducing your potential engagement. To help you get around this, take some time monitoring and tracking analytics for Instagram, which can help you figure out the best time for you to post.
You can begin your research with Instagram Insights. If you have an Instagram Business account, you are going to have access to even more analytics.
10. Use the Best Hashtags
Believe it or not, there is a right way and a less effective way for you to use hashtags on Instagram. If you want to develop a strong Instagram Hashtag strategy, you need to use a combination of extremely competitive hashtags, along with lesser known ones.
You are going to have a higher chance of being featured in the “Most Popular” section of less competitive hashtags as a developing user; however, more competitive hashtags will help you get more likes.
You should also post hashtags in your comments. While everyone seems to have a different opinion on this, there is another tip to know, too. Always use relevant hashtags. Make sure to stay on topic and only use tags that are related to who you are as a user of Instagram or what your latest image or video relates to.
A helpful tip is to research various hashtags to see which ones fit with your brand or the products and services you offer.
Achieving Instagram Success
When it comes to Instagram success, there are more than a few tips that will help you achieve your goals. Keep in mind, though, if you want to increase your engagement, you must be consistent with your posts and ensure you are portraying your brand image appropriately.
Don’t rush into an Instagram post or just post something to have something new posted – this is a strategy that may cause your followers to turn away. Take your time to create relevant and quality content that is going to help you get the results that you want.