{"id":88787,"date":"2020-09-17T11:42:04","date_gmt":"2020-09-17T11:42:04","guid":{"rendered":"https:\/\/www.clnsmedia.com\/?p=88787"},"modified":"2021-10-16T08:36:22","modified_gmt":"2021-10-16T08:36:22","slug":"3-things-every-entrepreneur-should-do-before-starting-a-business-in-2020","status":"publish","type":"post","link":"https:\/\/www.clnsmedia.com\/?p=88787","title":{"rendered":"3 Things Every Entrepreneur Should Do Before Starting a Business in 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It may seem counter-intuitive, but\u00a0<\/span><a href=\"https:\/\/www.cnbc.com\/2020\/04\/15\/why-now-is-a-great-time-to-start-a-business-nerdwallet-ceo-tim-chen.html\"><span style=\"font-weight: 400;\">NerdWallet\u2019s Tim Chen claims<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">that now may actually be the best time to start a business. This is partly because it\u2019s actually cheaper to hire top talent during a recession.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In addition, marketing costs are dropping, making it easier than ever to advertise your business. However, there are several pitfalls that entrepreneurs need to be aware of before getting started.\u00a0<\/span><a href=\"https:\/\/www.clnsmedia.com\/3-common-ip-pitfalls-new-entrepreneurs-avoid\/\"><span style=\"font-weight: 400;\">Tommy White previously mentioned<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">how intellectual property is one of the things that new businesses tend to ignore, much to their regret later on. Also, there are several things that entrepreneurs should keep in mind.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Do your research<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">First of all, you should check whether your idea is viable.\u00a0<\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/217388\"><span style=\"font-weight: 400;\">Entrepreneur recommends conducting both primary and secondary research<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">to check if there\u2019s a demand for your product or service. Primary research is information that comes straight from the source, namely your potential customers. You can collect this data via surveys, focus groups, and more. Secondary research is about consulting statistics, reports, and studies from organizations like government agencies, your local chamber of commerce, and trade associations.\u00a0<\/span><a href=\"https:\/\/www.census.gov\/\"><span style=\"font-weight: 400;\">A particularly useful source to consult is The U.S. Census Bureau<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">which offers inexpensive or free business information online.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Get your paperwork ready<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To ensure that your business is legitimate, one of the first things you should do is choose its legal structure. This impacts everything from the taxes you have to pay, the liability of the owner or owners, and the paperwork you need to complete. For instance, a limited liability company (LLC) is a separate entity from its owners, so no single person is liable for business obligations or debts. The first step in setting up an\u00a0<\/span><a href=\"https:\/\/www.zenbusiness.com\/form-llc\/massachusetts\/\"><span style=\"font-weight: 400;\">LLC in Massachusetts<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">is to do a name check on the Massachusetts Secretary of The Commonwealth Corporations Division database to check if the business name you want is available. It\u2019s also a good idea to avoid using a hard-to-spell name.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Build a website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">These days, even small businesses are going online to maximize their potential.\u00a0<\/span><a href=\"https:\/\/www.businessnewsdaily.com\/9811-effective-business-website-tips.html\"><span style=\"font-weight: 400;\">Business News Daily explains<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">how making sure that your site is accessible on both mobile and web platforms is vital, given the rising numbers of mobile users. Ease of navigation is also imperative. This means limiting your top-level navigation menu to around five clearly labeled tabs, and an easy way to navigate back to the homepage.\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2018\/07\/15\/35-step-guide-entrepreneurs-starting-a-business\/#69396f9184b5\"><span style=\"font-weight: 400;\">Forbes also mentions<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">how optimizing your website so that it can be easily found by search engines will ensure that you\u2019ll reach your desired target market. It also needs to load quickly and be visually compelling for the best user experience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In addition to these tips, there are numerous other aspects that a business should consider in order to grow and expand this year. Paying attention to the gaps in the market and what people need during this time, such as health and wellness goods, online exercise classes, food deliveries, and more is a great starting point to generate new ideas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may seem counter-intuitive, but\u00a0NerdWallet\u2019s Tim Chen claims\u00a0that now may actually be the best time to start a business. This is partly because it\u2019s actually cheaper to hire top talent during a recession. In addition, marketing costs are dropping, making it easier than ever to advertise your business. However, there are several pitfalls that entrepreneurs<\/p>\n","protected":false},"author":264,"featured_media":88788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Things Every Entrepreneur Should Do Before Starting a Business in 2020 - CLNS Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clnsmedia.com\/?p=88787\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Things Every Entrepreneur Should Do Before Starting a Business in 2020 - CLNS Media\" \/>\n<meta property=\"og:description\" content=\"It may seem counter-intuitive, but\u00a0NerdWallet\u2019s Tim Chen claims\u00a0that now may actually be the best time to start a business. This is partly because it\u2019s actually cheaper to hire top talent during a recession. In addition, marketing costs are dropping, making it easier than ever to advertise your business. However, there are several pitfalls that entrepreneurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clnsmedia.com\/?p=88787\" \/>\n<meta property=\"og:site_name\" content=\"CLNS Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CLNSmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T11:42:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-16T08:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clnsmedia.com\/wp-content\/uploads\/2021\/10\/photo-1562564055-71e051d33c19-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommy White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clnsmedia\" \/>\n<meta name=\"twitter:site\" content=\"@clnsmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787\"},\"author\":{\"name\":\"Tommy White\",\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/#\\\/schema\\\/person\\\/0ddb6a0a354a671967361d10902a42c2\"},\"headline\":\"3 Things Every Entrepreneur Should Do Before Starting a Business in 2020\",\"datePublished\":\"2020-09-17T11:42:04+00:00\",\"dateModified\":\"2021-10-16T08:36:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.clnsmedia.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/photo-1562564055-71e051d33c19-scaled-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787\",\"url\":\"https:\\\/\\\/www.clnsmedia.com\\\/?p=88787\",\"name\":\"3 Things Every Entrepreneur Should Do Before Starting a Business in 2020 - 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