March Madness Proving to be the Hottest Ticket in Town


The Villanova-Purdue showdown that the Selection Committee predicted in the East Region of the NCAA Tournament is close to becoming a reality. Both teams have advanced to the Sweet Sixteen and their opponents for a spot in the Elite Eight are lower seeds than expected.

The four NCAA Regionals on tap for later this week have generated enough interest to make the average asking price for tickets on the secondary market the second-highest of the decade, according to, a secondary marketplace with data from hundreds of secondary sites, including the official NCAA ticket exchange, powered by Primesport. At an average asking price of $432 as of Monday, only last year’s regionals, at $465, were more expensive.

The highest asking price on the secondary market for a regional this year is $631 for the Midwest Regional in Omaha. That region, which features Kansas, is the second most expensive regional of the decade behind last year’s Midwest Regional at Kansas City’s Sprint Center. Tickets for that regional on the secondary market settled at $652.

Data from the TicketIQ blog shows the average asking price on the secondary market for the Final Four is $804 and the national championship is $627 – the third highest of the decade. Those prices are up more than 10% over the first week of March Madness.

East Regional, Boston: Average Price $338 ; Cheapest Ticket $177
The get-in price on the secondary market for the East Regional is up $22 from the weekend and trails only the Midwest Regional ($210) just to get in the building. Boston’s TD Garden hasn’t hosted a regional since 2012 and Villanova, the No. 1 seed is just an easy drive up I-95. Those factors combined are likely driving up the get-in price.
Final Four, San Antonio: Average Price $804; Cheapest Ticket $194
Championship Game, San Antonio: Average Price $627; Cheapest Ticket $182

For fans looking to make the trip to San Antonio if their team advances, ticket prices are up more than 10% over the first week of March Madness. While the first week was filled with upsets like never before, there are still some very big schools that travel well in the mix, including Michigan, Duke, Syracuse and Kansas. While they don’t have the basketball pedigree of those big four, Texas A&M – less than three hours from San Antonio – is the Cinderella that could drive prices at the Alamodome to the next level.

For fans of any school looking for a premium experience, PrimeSport offers a range VIP Experiences, that allow fans the opportunity to see all three games, along with free food and drinks at the Official Pregame NCAA VIP Experience at the San Antonio Convention Center, a 10-minute trip to AT&T Center. PrimeSport’s VIP Experiences are almost sold out.

The Official Pregame NCAA VIP Experience will have live music, celebrity appearances by Seth Davis and former Spur Sean Elliott. The VIP Experience will be open on Saturday, March 31 from 12:30 p.m.-3:30 p.m. and Monday, April 2 from 3:30 p.m.-6:30 p.m.

For the games, these VIP packages also comes with open bar, food stations and seats in sections 201-204 and 242-244, or sections 111-113. These VIP Experience tickets start from $656 on

If that’s not VIP enough, the Courtside Club package, available to certain ticket types provides an open bar and endless food, the package also comes with a “Chalk Talk” with yet-to-be named NCAA coaches, and time for some selfies with the Final Four trophy. Perhaps most impressive, some PrimeSport packages are actually less expensive than the same ticket on StubHub, without any of the food or access.

For companies that are looking to go to the next level, Primesport also has private suites available. These suites include a behind-the-scenes tour, an on-court photo, front-row seating at practice and even a locker room tour. Regardless of who has their “One Shining Moment” on the court, that would be a Final Four for the ages.