CLNS: Sierra, what made you to want to pursue a career covering sports?
Sierra: I was interested in sports by the time I could walk. I’m the youngest of three daughters in my family, so my Dad was on a mission to make me the “tomboy” and sports-lover. He’d take me to every single UConn men’s and women’s basketball game, including NCAA Tournament games and Final Fours. Until I was 18, I could count on just one hand how many home games I missed.
Some of my best childhood memories are sitting on the couch with my Dad watching and analyzing Sox, Celts and Patriots games. He was a college football player, so he really taught me the nitty gritty of the game. Once in middle school I realized that I could turn my immense fascination with sports into a real career, so I joined a journalism class and the rest is history!
CLNS: Do you have any specific childhood memories that you revere as it pertains to sports?
S: Between Boston’s professional teams and UConn basketball, I’ve witnessed 26 championship wins in my lifetime. That’s a lot! The feelings I get when a game is down to the wire, when confetti falls from the sky, when players leave in tears, or even when I see fans come together at a celebratory parade — that fills my body with adrenaline. Nothing else provides me comparable excitement.
CLNS: What led you to choose signing with CLNS Media?
S: I chose to sign with CLNS Media for a wide variety of reasons. I’ll be courtside at the TD Garden and inside the locker room at Fenway Park and Gillette Stadium working alongside the best in the business and providing my own unique coverage and analysis to a very engaged audience.
But one of the primary driving points is CLNS’ noted commitment to embracing the individuality of their personalities. The network’s culture is extremely supportive and I’m working alongside talented peers who challenge me on a daily basis.
CLNS: Are there any individuals you look up to, model yourself after, and/or have influence on your life outlook and career?
S: I definitely have role models and people I look up to in the industry, but I’d never want to model myself after anyone else but me! I think that’s what makes the people I look up to so great because they’re not like anyone else. Tracy Wolfson is someone who I think is extremely polished, knowledgeable and impressive on the sidelines.
CLNS: Of all the teams you’re going to cover for the network in 2019 — the Celtics, Bruins, Red Sox, and Patriots, which of the four do you feel has the best chance of winning a championship for their 2019 campaigns?
S: This is tough since both the Red Sox and Patriots are defending their titles this season and the Bruins are looking more and more impressive. But, I’d have to say the Sox. They didn’t lose any of their offensive weapons, so if they can stay consistent in the batter’s box, then it won’t matter that the bullpen is thin because the games will be over by the 7th/8th inning!
CLNS: What are some hobbies outside of reporting and watching sports that you enjoy?
S: I love trying new restaurants – I’m a self-proclaimed “foodie.” I also really enjoy traveling, exercising/going on hikes, and spending quality time with family and friends.
Oh…and I’m guilty of binging quite a few reality TV shows (yes, Keeping Up With the Kardashians and The Bachelor included.)
CLNS: Do you have a favorite book and/or movie?
S: My movie watching is limited to when I’m on airplanes or too sick to leave the couch, so I’m not very well-versed in cinema. However, my favorite book I’ve read is Americanah by Chimamanda Ngozi Adichie. It’s a story about immigration, love and race and I love that her wit shines through. I highly recommend it (along with a lot of Adichie’s other books, too).
CLNS: Where do you see yourself in 5 years?
S: I want to be regarded as an “expert” on something, whether it’d be a league or a team. It’s always been a dream of mine to cover the NFL in some capacity, so that is something I’m striving towards. Most importantly, I hope to be fulfilled and challenged by my job and have a minimum of one Bernese Mountain Dog.