In a Christmas edition Emerson College Polling Weekly Podcast, Professor Spencer Kimball uses past results from the 2016 and 2017 US Elections to analyze and determine which were the best and most efficient methods for producing the best polls to gauge future elections. With the 2018 mid-terms now upon us with the start of the New Year, what, if any, methodology changes should be employed?
0:29 In-depth methodology of Emerson College
1:44 The BEST method
3:51 New Year’s Day podcast
Emerson College Polling Weekly is available on iTunes, Stitcher and the CLNS Media Mobile App. Twitter: @EmersonPolling