Day 1 Radio

    Biz of HBCU Fashion w/LHP


    Quick history lesson: On Day 1 Radio’s second show ever back in 2013, we interviewed fashion entrepreneur Gerard Murray, the man behind popular brands like School of Hard Knocks (SOHK) and Tradition Ever Since. Fast forward to today, we are talking to Murray again about a new fashion venture, but this time, we’re also talking with his son Tahir as he carries on the family legacy with a new clothing line, Legacy History Pride (LHP). Listen as we talk about their journey, HBCU pride and the ins and outs of the licensing game.

    2:45 – The transition from Tradition to LHP: LHP is the third generation of entrepreneurship for the family as Gerard’s father founded legendary NYC store Von’s Inc. Gerard and Tahir talk about how they are transitioning from one company to another and the bumps and bruises that come along with it. Tahir also explains what it means to have a luxury HBCU brand.
    13:15 – The Licensing Game: Gerard is a vet in the licensing game and gives up the game on what’s really going on. He reveals that there’s basically one company that handles the licensing for every NCAA school and they don’t give it out to just anybody. He also talks about how his good reputation led to Tahir getting a licensing for LHP.
    19:45 – HBCU Enrollment: HBCU enrollment has gone up and down over the years. Gerard and Tahir break down how that impacts what schools they decide to do business with and produce products for. Tahir, who is currently a junior (and a DJ) at Howard University, talks about what is like running the company while attending school. Gerard also talks about the boom of HBCU-centered brands over the last few years.
    26:00 – Tahir Interns at J. Crew: Tahir secured a coveted internship with J. Crew during one of his summer breaks. He talks about some of the business knowledge he picked up there and seeing how first hand the streets influence culture all the way up the corporate level. Gerard and Tahir also talk about how difficult it is to get real information on how to get into the fashion industry and stay there.
    33:00 – HBCU Trivia: Branden quizzes Gerard and Tahir with some HBCU trivia questions. Tahir quickly turns it into a competition.

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    Branden Peters

    Branden J. Peters byline has appeared in multiple outlets including askmen.com, Playboy, Source, Complex, Vibe, Hoop, Slam, Bleacher Report and more. The former XXL Magazine Lifestyle Editor and Proday Media Editor made a name for himself as a visionary by merging the entertainment world and the lifestyle product business through creative and innovative articles. In addition to being read by hundreds of thousands of people, Peters’ work also caught the eye of several legacy brands as he’s been selected as an influencer for the NFL, Mercedes-Benz and Rockport Peters currently hosts Day 1 Radio, a weekly podcast that has featured several notable guests from including Jermaine Dupri, Killer Mike, Dick Gregory and more. The Clark Atlanta University graduate has also appeared as a guest on NPR, First We Feast, CNBC, MTV, BET, Spike TV and YES Network. Follow all of Peters’ current endeavors via social media @brandenlsk.