In this episode, Maurice and Branden catch up with Brandon Butler, the man behind Butter.ATL, an online outlet that is redefining the way people see Atlanta culture. Butler breaks down Butter.ATL’s origins and intentions. We suggest you follow them now at @Butter.ATL and scroll as you listen to this episode.
2:00 What is Butter.ATL? Brandon still doesn’t have a proper elevator pitch, but he explains it as an idea to tell Atlanta’s story through social platforms like Instagram and Youtube. For the record, it is not named after him. He also describes it at “infotainment.”
8:00 Who gets to be involved? Branden defines culture as “people like us do things like this” and that how he views Butter.ATL’s place. Here he explains how Atlantans can be involved in creating content and how they intend to involve ALL Atlantans. He also apologizes for not being able to answer every DM.
15:30 Living off Instagram. Butter.ATL is popping on IG right now, but Brandon comes from a tech background, so he knows that can’t be the only platform. Here he explains what’s next for Butter.ATL and how they plan to maneuver in the digital space.
19:40 Getting people to believe in Butter.ATL. Atlanta is a big small city and Brandon got a lot of “WTF are you?” when asking people to get down. Here he talks about earning credibility through consistency and quality.
23:15 Wings or Flats? The guys have a little fun with some very Atlanta-centric questions.
28:40 Will Butter.ATL scale to other cities? Brandon explores the possibility of the platform popping up in other markets.
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