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    Butter Goes on Everything w/ Brandon Butler

    Butter ATL

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    In this episode, Maurice and Branden catch up with Brandon Butler, the man behind Butter.ATL, an online outlet that is redefining the way people see Atlanta culture. Butler breaks down Butter.ATL’s origins and intentions. We suggest you follow them now at @Butter.ATL and scroll as you listen to this episode.

    2:00 What is Butter.ATL? Brandon still doesn’t have a proper elevator pitch, but he explains it as an idea to tell Atlanta’s story through social platforms like Instagram and Youtube. For the record, it is not named after him. He also describes it at “infotainment.”

    8:00 Who gets to be involved? Branden defines culture as “people like us do things like this” and that how he views Butter.ATL’s place. Here he explains how Atlantans can be involved in creating content and how they intend to involve ALL Atlantans. He also apologizes for not being able to answer every DM.

    15:30 Living off Instagram. Butter.ATL is popping on IG right now, but Brandon comes from a tech background, so he knows that can’t be the only platform. Here he explains what’s next for Butter.ATL and how they plan to maneuver in the digital space.

    19:40 Getting people to believe in Butter.ATL. Atlanta is a big small city and Brandon got a lot of “WTF are you?” when asking people to get down. Here he talks about earning credibility through consistency and quality.

    23:15 Wings or Flats? The guys have a little fun with some very Atlanta-centric questions.

    28:40 Will Butter.ATL scale to other cities? Brandon explores the possibility of the platform popping up in other markets.

    Day 1 Radio podcast is available on Apple Podcasts, Google Play, IHeartRadio, Spotify, Stitcher, Radio Public, and CLNS Mobile Media app. Follow us on Twitter, FB, and IG at @day1radio

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    Branden Peters

    Branden J. Peters byline has appeared in multiple outlets including askmen.com, Playboy, Source, Complex, Vibe, Hoop, Slam, Bleacher Report and more. The former XXL Magazine Lifestyle Editor and Proday Media Editor made a name for himself as a visionary by merging the entertainment world and the lifestyle product business through creative and innovative articles. In addition to being read by hundreds of thousands of people, Peters’ work also caught the eye of several legacy brands as he’s been selected as an influencer for the NFL, Mercedes-Benz and Rockport Peters currently hosts Day 1 Radio, a weekly podcast that has featured several notable guests from including Jermaine Dupri, Killer Mike, Dick Gregory and more. The Clark Atlanta University graduate has also appeared as a guest on NPR, First We Feast, CNBC, MTV, BET, Spike TV and YES Network. Follow all of Peters’ current endeavors via social media @brandenlsk.