As Millennials are cutting the cord or not even plugging it in, the NBA is trying to gain their viewership. How are they trying, well Dan and Jimmy will give you a look behind the media of the NBA.
1:15 The behavior of players and owners play a lot in the situation.
3:30 It’s all about the live sports.
5:10 Dan reads from the article about the NBA & Millennials.
7:00 Is it viewed on live tv or on an app?
9:15 What is really being measured, and what isn’t?
11:30 How do you measure everything that draws in a viewer?
Available to download and listen to now on iTunes, CLNSMedia and now on iHeartRadio. Behind the Media with Dan Lothian and Jimmy Young is brought to you by Away, use special code CLNS for $20 off your purchase.