As Millennials are cutting the cord or not even plugging it in, the NBA is trying to gain their viewership. How are they trying, well Dan and Jimmy will give you a look behind the media of the NBA.
1:15 The behavior of players and owners play a lot in the situation.
3:30 It’s all about the live sports.
5:10 Dan reads from the article about the NBA & Millennials.
7:00 Is it viewed on live tv or on an app?
9:15 What is really being measured, and what isn’t?