It’s really frustrating when you have a great business, but no one seems to know about it. Thankfully, it’s not too difficult or expensive to raise the brand awareness of your company, so long as you utilize the right marketing avenues. Here are a few tips on how to make your brand more recognizable so you can achieve market success.
Use Social Media
One of the best online consumerism advantages is that you can easily promote your brand to millions of people around the globe. Aside from your website and SEO, social media is a great way to promote your brand to your target consumer base. What’s great about social media is that you’re able to interact with your customers in a highly personalized way, which gives you the opportunity to make your brand feel more personable.
You might consider enlisting an influencer to promote your product or service. Social media influencers have a huge base of followers and they could be very effective at promoting your company to your relevant base. Just be sure to pick an influencer who’s popular with whoever your company is targeting.
Attend Trade Shows
Sign up your business for an industry trade show. Attending a trade show is a great way to promote your brand to other companies in your industry and also to consumers.
People love trade shows because most companies offer free giveaways and contests, so attendees are more than happy to visit each of the booths and sign up for mailing lists in the hopes they’ll get a free product. There’s no better opportunity for you to advertise your brand. But you’ll also have the opportunity to introduce your brand to other companies in your industry, who you may be able to form strategic partnerships with (we’ll get to that a little later).
Make sure you have a great trade show booth if you plan on attending a trade show. Also be sure that your brand ambassadors are friendly, energetic, and professionally-dressed. Your brand ambassadors are literally the face of your company at conventions, so be sure they’re ready to demonstrate your product and answer questions.
If you do a good job networking at the trade show, consider hosting a dinner for all your new contacts, or maybe throw a wine party. This is a great way to cement relationships and forge personal connections with other business owners. Budget for it throughout the year so it won’t be such a financial burden.
Give Promotional Items
At a trade show, one of the best ways to get people flocking to your booth is to give away promotional items. Promotional items are small products that feature your company logo, and they’re cheap enough so that you can buy them in bulk without spending too much money. And you definitely don’t want to overspend on promotional items: they’re not going to bring you immediate profit. However, good promotional items will help get your company’s name out there.
So what makes a good promotional item? Lots of companies make the mistake of handing out items that are quickly discarded, like stickers or lanyards. Consider giving out more useful items that people will keep for a while, like USB drives or hand sanitizer.
Develop Strategic Partnerships
Another great way to raise your brand awareness is to develop strategic partnerships. A strategic partnership is a mutually beneficial relationship your company has with another business, and you work together to promote each other. Each company might, for instance, give their customers a discount for the other company’s product.
You want to form strategic partnerships with companies in your industry, but not direct competitors. Obviously, you don’t want to feed customers to a business that offers a competing product or service. You want to find companies that need your product or service to be successful or to complement their own product, and vice versa.
Engage in Community Outreach
A truly great way to raise your company’s brand awareness is to participate in your local community. There are so many different ways to do this: you can sponsor events, host fundraisers for schools or individuals in need, or create scholarships for local students. What’s great about these activities is that they make for good publicity.
Use any of these methods to raise awareness about your brand and boost your profits!