Celtics reporter Noa Dalzell sits down with Jeff Twiss, a longtime vice president of public relations for the Celtics who first worked under Red Auerbach and has been with the organization for 45 years. Twiss, who this week is receiving the John Bunn Award from the Naismith Memorial Basketball Hall of Fame, joins You Got Boston to discuss his career, early memories with Auerbach, and how much the world and the media landscape have changed. Tune in for an in-depth conversation with one of the Celtics’ longest-tenured employees.
⏰EPISODE TIMELINE⏰
00:00 Intro
2:27 Jeff on winning the John W. Bunn Lifetime Achievement award
5:00 Experience in Celtics City documentary
6:09 Jeff’s path to working for the Celtics
13:11 How much has Jeff’s role changed?
15:27 Social media’s impact
19:26 PrizePicks
20:26 What does it mean to be a Celtic?
22:57 Similarities between Celtics players throughout the years
25:27 Gametime
27:16 Today’s Celtics compared to those from yesteryear
29:34 Jeff’s favorite memories from championship years
32:26 Atmosphere when the team wasn’t competitive
34:41 Why Jeff was able to succeed in his career
36:38 Relationship with former players
39:26 Experience escorting Bob Cousy onto the court at TD Garden
42:25 Has Jeff ever thought about writing a book?
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